Well, if you're here, you must want to know more about who we are. So, I'll tell you....NewsTrak is a two-fold proposition. The first being the core talent of NewsTrakand the second being NewsTrak's partnership with a national monitoring association.
#1-NewsTrak's core is made up of four talented and dedicated individuals:
Mike Ross--Manager. Born and raised in the radio and TV business, he has been a TV news cameraman, newscast producer, assignment editor, manager of a satellite newsgathering agency and owner of a news monitoring service. Mike is the day-to-day leader and chief tech guru at NewsTrak. If not in the office he is at Starbucks, but stil in contact via his trusty Blackberry.
Darrell Stone--Chief Sales Guy and Utility Player. Working in news monitoring since 1984, Darrell brings to the table his technical background along with his great depth of experience and knowledge about the monitoring world. He has done it all from logging newscasts to production to research and sales. Darrell is our main backup for everyone in the office....and the resident mountainman and synic.
Michael Clay--The Man who gets it all out the door and better known as 'Production'. Michael is a 12-year veteran of the news monitoring business. He's the one that gets you your clip on time and looking great. When not working on his golf game, Michael works real hard at making sure we don't miss recording any shows because of things like late-running sports events or long-winded Grammy shows.
Brenda Ross--CEO and Bean Counter. A Business Adminstration graduate of CSU, Sacramento, Brenda has marketed/promoted everything from musicians, to an author, to a video production company. She has been in the news monitoring biz since 1986 starting off as a sales rep then moving into managment and on to owner of the company. When not at her computer, Brenda is
mom to 2 girls and head caretaker of the 9 household pets.
#2-NewsTrak's partnership. Now we come to what gives NewsTrak its national depth and reach. NDS. NewsTrak is a founding member of News Data Service an association of 40+ news monitors just like NewsTrak located all over the U.S. and abroad. Together we all pool our news monitoring notes to create the most compherensive TV news database in the industry. And it's all done within minutes of each broadcast. Nobody has more notes, more markets, more shows than NDS. Period. We're proud to be a part of it.